Design & Build Technology Studio
For twenty-five years, we've been too busy designing and building websites, web applications, and custom software to put the proper time and attention into our own damn marketing. That's not just an excuse. It is also a point of pride.
Now the ground is moving again. We're in a new era defined by large language models, the largest shift we've seen since the web itself. Our answer is the same as it has always been: build, don't wait. Today that means leading with open research and practical guidance for developers of LLM applications.
Digital From the Beginning
We started planning the business in late 2001 and launched our first website, just a splash page then, before the year was out. By 2002 we were operating in earnest, the same year the "digital information age" was said to have officially begun, when the total amount of digitized information in the world exceeded traditional analog information.
Skeptical of Easy Answers
We believe great strategy is the process of asking tough questions. Great design is the process of making tough decisions. Great implementation is the process of making tough compromises.
We Love Open Source Software
Open source is an open, collaborative, and community-driven approach to software development. It promotes transparency, innovation, and cost-effectiveness. Whatever your technology challenge, there is probably an open-source solution that is the best choice to solve it.
We Believe in Research
Good engineering decisions come from evidence, not vibes. That's why we run and publish open-source research for developers of LLM applications: a growing series of pre-registered studies, more than 13,000 scored model runs and counting, corrections included.
Fact vs. Fiction in the Age of LLMs
It has never been easier for a business to get swept up in AI hype, and never harder to tell the real opportunities from the noise. We help businesses adapt their marketing technology and sales tools to the LLM era with a customized, research-driven approach: test the claims, filter out the fiction, and invest only in what the evidence supports.
Saying No is a Superpower
It took us a long time to learn how to say no. Now we say it all the time. We don't take on all clients or project requests. We only take the ones that are a good fit for our team, our availability, and our working culture, when the timeline and goals are realistic, and when we are certain we can deliver real value.
try me!
