What is Pimcore?

What is Pimcore?

An introduction to the Pimcore data and experience management platform and how it can help manufacturers, distributors, and retailers get to a single source of truth for product data.

Stop Product Data Insanity

Welcome to the late-stages of digital transformation: one minute we’re selling products across the globe with the power of modern ecommerce, the next minute we’re cursing under our breath switching through countless, outdated software program interfaces and plodding through endless spreadsheets, trying to make it all work. Even the largest companies and most respected brands are currently struggling with the decrease in productivity that is too often a side-effect of growing data complexity.

Ever had the feeling that your tools and systems should be more sophisticated, more configurable, more compatible, and more user-friendly than they are? It sounds like this:

“We've discontinued Model A3, but it’s still on the marketing website. The new Model A4 is live on the ecommerce site but is listed with the old product data, and the size and color options in the checkout workflow are both wrong. We need new product copy and pricing for Canada and it needs to be approved by legal, and all of the updates need to roll out to the website in all languages and countries, the mobile app, our commerce site, and the feed to Amazon.”

There’s a voice telling you that there must be a better solution out there. You shouldn’t have to switch between 6 systems to update data for a single product. Can’t there just be a single tool that my entire team can use to bring sanity and a single source of truth to product, marketing, and commerce data?

Of course, you’re probably reading this article because you’ve already begun to research Product Information Management (PIM) systems and digital asset management (DAM) systems. Maybe you’re looking for alternatives to Magento and Oracle. Maybe you heard that Pimcore could be a possible solution to all of the facepalming you’ve seen from your IT, product, marketing, and commerce teams.

Product Information Management (PIM)
Product Information Management (PIM) functionality centralizes and harmonizes all your marketing, sales and technical product information. It can acquire, manage and share any type of digital data and is designed for easy integration into existing IT system landscapes.
Digital Asset Management (DAM)
Digital Asset Management (DAM) functionality centralizes all your media assets, including images, graphics, documents, videos, and other media content. Pimcore's DAM places digital asset management at the core of digital experience management. It can integrate, consolidate, and manage any type and any amount of digital assets.
Digital Asset Management (DAM)
Consolidate master data across complex, heterogeneous system landscapes with MDM (Master Data Management). It enables you to manage all aspects of any master record, including hierarchy, structure, validation, versioning, and enrichment with attributes, descriptions, translations, documentation, and other related data.
Digital Asset Management (DAM)
Manage, deliver, and optimize personalized, contextualized digital experiences for every audience on every touchpoint. Enjoy the freedom of choice between a purely GraphQL-API-based headless content delivery approach and a decoupled web content management strategy. Or go hybrid to benefit from the best of both worlds with our modular DXP/CMS system.

What is It?

Pimcore is an open-source data and experience management platform that centralizes and harmonizes all of your marketing, product, and customer data in one, elegant, powerful system spanning 6 major functionality areas:

  • Product Information Management (PIM)
  • Master Data Management (MDM)
  • Digital Asset Management (DAM)
  • Customer Data Platform (CDP)
  • Digital Experience Platform (DXP/CMS)
  • Digital Commerce Framework

"Companies who find Pimcore tend to have a lot of pain with back-end systems and data... they are trying to solve a need for a central source of truth for product information and digital assets."

Pimconaut rockstar
Pimcore Logo Woman in Headphones

How Does It Help?

Pimcore helps you to deliver the personalized experiences your customers expect on any channel and device. The integrated data management and experience management capabilities of the platform also enable your internal business units from (marketing, sales, product, etc.) to 'act as one'.

  • Ensure consistent product data on any channel from a central source.
  • Get better control of master data and get rid of all spreadsheet headaches.
  • Create a centralized digital asset library to tell engaging brand stories.
  • Attract more prospects with a smart personalized digital experience.
  • Win more customers with better behavior targeting and sentiment analysis.
  • Deliver exceptional shopping experiences your customers and partners desire.

What Does Pimcore Do Better Than Competitors?

Pimcore's consolidated platform empowers enterprises with a single 'trusted view' of information (product, asset, and customer) to eliminate data silos, optimize operational efficiency, improve customer experience, and minimize IT costs.

It's a great alternative to expensive digital experience platforms with less flexibility. Pimcore delivers an API-driven approach, that is powerful, extensible, and ready to hit the ground running.

Why Am I Just Hearing About it Now

The platform is not exactly a household name in North America (yet), but it's a leading platform in Europe and has produced big success for major brands: Ikea, American Express, Audi, Marriott, Bloomberg, Burger King, Nissan, Adidas, and LEGO.

It is now on its seventh major release and more than 100,000+ organizations in 56 countries are currently using it.


The community edition of Pimcore is free and open-source and includes all of the core features of PIM / DAM / MDM / CMS / eCommerce. It also includes unlimited deployments, unlimited users, and unlimited data. In 2021 Pimcore launched an Enterprise Subscription. The Pimcore Enterprise Subscription is the commercial version of the Pimcore Platform, including access to premium Enterprise Extensions, long-term-support (LTS), SLA-support (service-level-agreements), and a business-friendly, commercial license for improved compliance and legal security. The Enterprise subscriptions begins at $1,800 a month.

Is Pimcore Right for My Company?

Pimcore is not an out-of-the-box, turnkey solution and not for everyone. If you are looking for a PIM solution that requires no development effort and allows you to start plugging in your data and your images right away, Pimcore is not for you.

Pimcore is a digital platform, which can be used to speed up digitization projects in medium- to large-scale companies. If your company is looking to centralize data, automate business processes, or build highly sophisticated digital experiences such as B2B portals, websites, and online shops – then Pimcore will be the right tool for you.

Pimcore can work wonders for:

  • Businesses that want to configure their own system
  • Businesses that are committed to using open-source software
  • Businesses that struggle to effectively integrate product and marketing data
  • Businesses that are frustrated with their current tools
  • Businesses that don’t want to work under the constraints of turnkey systems
  • Businesses that want to decrease time-to-market for new products

Keep Reading

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